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Digipak 2 from Tom Cornock
Learning Comment
This task has developed an understanding in the consistency in advertising of an album and how the CD/Poster work in synergy. The poster digipaks contain the album image and share the same fonts to create a brand and clear link between the two products. Another realisation I faced was that genre dictated the style of the poster and elements included. For example, the pop posters are often very symmetrical and use an image of the artist due to their popularity instead of more abstract graphics or pictures. The date is often placed in the bottom half for easier reading purposes, crucial information for the demographic who may want to receive the album. Another significant feature is the listing of the singles pre-release before the whole album. This helps to show the standard of the album and imply that it will succeed such as other 'No 1 Hits', engaging audiences. Alternatively, it helps secondary audiences recognise the song and look deeper into whole produced and song and how they may like to listen more to the same artist. Lastly, website links are embedded so audiences can follow up and research the album further before purchasing.
List Of Conventions
- Main Image (Same as Album for consistency)
- Title
- Artist Name (Possibly a logo)
- RELEASE DATE e.g. Out Now, Oct 19th, 18/05/17
- Pre-released singles (to show chart success)
- Rating or reviews
- Two Fonts- one for information, other for album name
- Shop names or logos where it is available
- Website
- Record label and other institutional information (may contain age)
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