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Three Sections- Drake, Catfish, Ed Sheeran
Three Sections- Drake, Catfish, Ed Sheeran
Learning Comment
This task has helped me understand the importance of branding. As an artist, it is vital for a wide audience to recognise your music and other projects so they gain success and consequently fame. It is shown in my research that their is a definite link between products produced by artist, particularly for an upcoming release. For example, Ed Sheeran's albums share the drawn effect and font, while Catfish & The Bottlemen use a black and white background. This helps demographics identify releases from shelves or online streaming sites as a specific artists work, also reminding them of it's previous success. A significant element alongside consistency was public image. Dependant of the genre, a clean or respectful image may increase listeners as they like the artist. In contrast, rock fans may like controversy and a abrupt run ins with the press to add authenticity to their music. Similarly, interactions on social media work in synergy, with the proliferating platform allowing fans to 'like' posts or share future work with fans to engage the widest of audiences. Lastly, what artists wear can create a large amount of hype, meaning the clothing is associated are worn by fans and later noticed by others who my be reminded to listen to the music.
What is the importance of synergy when creating a brand for your artist?
When making my own brand and artist, I will carefully consider how I represent them. For example, from this task, the importance of consistency has been shown. I will use a similar colour way and structure on both so a distinct similarity can be made by audiences. This will include the same logo, fonts and the front digipak image is likely also to be the face of the poster. This will make the artist easily recognisable for primary demographics. Lastly, the mise en scene used on final products will convey the chosen genre. For example, a darker colour way/ costume would be suited to the indie genre.
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