Learning Comment
This task has developed my understanding in digipak research, which will be crucial when developing my own. I discovered a list of conventions and expectations of what a digipak can contain. The digipak allows audiences to engage deeper in the artists genre, including special features such as posters and lyrics. The stylistic features of a digipak are very important to portray an artist/bands genre, for example, less vibrant covers suggest an indie genre. From my research, I found that they cost more than traditional cases and Pop artists do not use the covers as much as other genres. I believe this may be due to their excessive appeal and lack of obligation to engage secondary demographics as they are already renowned by the charts etc. The layout of digipaks remain rather consistent, with a fold out booklet design used and track listing placed on the back. This convention helps audiences identify whether a CD is suited for their interests.
Digipak Checklist-
Front Cover- often use artist image
Back Cover- design remains very similar, inc conventions such as institutional info
Fold-out design- allows extra images/info
'Bonus' feature section
Tracklisting- numerated or not, same font as album title
Band logo
Consistent colour way
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