Sunday, 26 November 2017

Logo Alteration

As I have developed my digipak, I feel that my logo may be out of place and lacks similarities with my overall digipak design. I would like a more worn look (Using torn paper) I think this could look simple but clear for my audience to read while keeping the brand consistent.

On this version I have added a lens flare. I feel this may be over the top and not suit the rest of the digipak but I will trial with the outcome and decide. Here is the logo in place with my current digipak front cover construction-


I have also made the logo without the lens flare, as this may look better considering the stylistic features already used in the digipak design. At the moment, I prefer this version and think that i could develop it further using the filter gallery and editing the opacity and fill. Here is the logo unedited-


I prefer the simplicity of this design as it remains consistent with the rest of the background and is clear to read from a distance. I also think the logo has the advantage of being visible on multiple backgrounds. For example, the black torn paper works as a border for the text so the 'ryan tyler' always has clarity. This means i do not have to worry about using other effects which may damage the clarity and view of the text. This structure could similarly be used for the album title- which i am currently considering (font and name)




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