Friday, 20 October 2017

Editing Technique Inspiration (Chicken Connoisseur)







Viral YouTuber, The Chicken Connoisseur, may lack relevance to my genre or video audience, however he has used several editing techniques which I believe add cinematic flair. As the video shows and image illustrates (from the 0.20s mark) a unique piece of camera movement is used which could be used to cut between narrative or performance- or to extend the length of shots in an instrumental part of my song. The producer of the video has used a puddle reflection and twisted the camera to reveal the character stood up. This is a surreal shot and feel that it would fit in a music video very effectively, separating the video from standard cuts which my become boring for my audience or reduce the quality of the video.








These two clips give the video a premium and professional look. The constant camera movement makes the video more immersing and engaging to audiences. The fact that the camera constantly moves intrigue viewers of what to expect next in the video. The clips above would work particularly well for location swaps and transitions. If I used such techniques, we could incorporate in our crosscutting and illustrate the tempo of the music via the editing of the video. Lastly, the simplicity of each shot means we could think of our own and adapt to our video. As we are filming in an area with many walls, we could use these as framing but also to act as the pivot for transitions like these.

Looking back at our storyboard, I see several parts of the song which would be suitable for these techniques. For example, the song has sections of instrumentals which we found very hard to cover as lip syncing was not needed and we didn't what to over use the narrative. If we used longer shoots with creativity (this could be the camera movement shown) an elongated shot would not be so dull or tiresome for a viewer. This will considerably improve the quality of the video, as it is important for us not to copy/repeats too many sections of the video as this would become very predictable for our audience.

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